Gift cards - young shoppers

I have always wondered about gift cards and young people.  I still prefer to give presents versus a gift card.  I might as well be giving them cash.  It seems just as general.  Now the following article didn't talk about gift satisfaction, but I found these statistics interesting in Chain Store Age (July 2007, pg. 152):

• 60% of children have received a gift card in the past few months
• 58% of children use gift cards for impulse purchases (seem logical)
• Toys and board games were purchases with older kids (9-14) more likely to use them for video games or apparel
• Cards were biased by gender - boys (entertainment, electronic stores) and girls (department stores, clothing stores, book stores)
• The average card value was $44
• 39% of recipients spent more than the card value (so they work)

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[sedona tours]

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