Not only does the market seem ripe, but the offerings are maturing to a point where they can go after the Software as a Service (SaaS) market. So far, the primary adopters of BPMS technology have been the large Global 1000 companies. I have met with numerous small companies that would love to automate their processes (and need to to compete), but they can't pay the price or hire the resources to support the application.
An outsourced model that provides them with the benefits without the upfront costs or the ongoing support requirements is very attractive. In the past few weeks, two of the market leaders that I follow closely have put out new offerings in this space:
- Appian announced their Appian Anywhere product and
- Lombardi announced their BluePrint product
They are different focuses, but the investment on both companies points to the greenfield opportunity here. I expect this to be very interesting as it is a different animal to sell into this space. And, Blueprint creeps into the BPA (Business Process Analysis) space which has a whole different set of competitors like Mega.
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