I have used this site a few times to look up concepts. It is called Value Based Management. It is a data dump of lots of theories. One theory that I have been particularly interested in lately is called Blue Ocean Strategy. I have not read all the press on it, but as one friend explained it to me, it is about collaborating with your clients to expand your market. Rather than go out into new markets seeking new clients (which is the Red or Bloody Ocean), you focus on developing new growth through your client base. This website above explains it a little different, but you can always go to the official website or read the book to get all the details.
Here is one of their tools called the Four Actions Framework:
To break the trade-off between differentiation and low cost and to create a new value curve, there are four key questions to challenge an industry's strategic logic and business model:
- Which of the factors that the industry takes for granted should be eliminated?
- Which factors should be reduced well below the industry's standard?
- Which factors should be raised well above the industry's standard?
- Which factors should be created that the industry has never offered?