BPM (as a technology) continues to move along, but after my time in CRM years ago, I see several parallels.
- It has had significant year-over-year growth but is still small dollars in a relative technology pool.
- Big companies that are innovators have embraced it.
- Small teams have embraced it.
- Mainstream executives aren't yet talking about it.
- No one is betting the business on it yet. (As I told someone the other day, if the PE firm that bought Chrysler announced they were rebuilding Chrysler around a BPM approach and using a BPM technology platform then the market would change.)
- The value propositions although clear aren't packaged up enough.
- Methodology is still lagging.
Will it disappear? No. Did CRM? Look at Siebel. Look at how 1:1 marketing has evolved. Look at the impact on database marketing.
I simply think BPM is at the chasm (i.e., Crossing the Chasm by Geoffrey Moore). As with anything new, you get huge lift from a small group of people willing to innovate. Then, the hard work begins. But, I believe BPM will change the way people think about process mapping. It will change how people approach process integration projects. It will get people thinking about automated process innovation and problem identification. All great things.
We will see how things evolve. Lots of companies are exploring. Buying has been slower, but it is a long sales cycle.